As a graphic designer I spend a lot of time helping people with brand names and tag lines as well as creating their logo and brand theme.

Often my clients struggle with choosing a Tag Line or Slogan that helps them stand out and evoke connection with their audience.

I have put together some examples of designs I have created with Tag Lines that work really well. Find my Top Tag Line Tips at the bottom of the page too!

Move To Love is a holistic therapy business. The Logo has a strong natural flow and is in warm empowering colours with gentle undertones of softer pinks.
To compliment this, the font for the tag line is a contrasting sans serif, portraying a welcoming, personal, professional, modern and trusted business. The first part of the tag line “Body Miracles” could be referring to many things but is making a powerful statement emphasised by the warm purple tone. The second part of the tag line “Wishes Come True” is balanced perfectly with the above text and uses a more delicate tone and lighter weight font to evoke a spiritual and nurturing element to the business.

Su Winsbury is a Wellbeing Practioner offering various services and packages tailored to meet client’s needs. The Logo is a customised font in empowering colours with swirls at either side portraying balance and nurturing, healing services.
To compliment this, the font for the first part of the tag line is a contrasting serif in a warm welcoming purple, reflecting her title “Wellbeing Practitioner” an established, qualified professional. The second part of the tag line “Nurturing The Heart Of You” is in a strong turquoise flowing script font portraying a results driven, supportive service.

Evolutionary Sound is a Sound Healing business. The Logo is a sacred geometry inspired triangle using the chakra colours and effects to reflect frequencies. The brand name font is a modern and bold sans serif.
To compliment this, the font for the first part of the tag line “The Ultimate” is in the same sans serif using a warm, welcoming, creative, positive orange colour. The second part of the tag line “Relaxation sound healing experience” is in a contrasting empowering turquoise bold script font portraying tangible results from a holistic service.

Lynne Sutherland has a Hypnotherapy and Mindset Coaching business for women. The Logo is based on a flower using natural positive colours with an inspiring white overlay to reflect the empowerment from within. The brand name font is a modern sans serif with character, it is professional and understated allowing the icon to shine.
To compliment this, the font for the first part of the tag line “Hypnotherapy & Coaching” is in the same sans serif using a warm, positive golden yellow colour reflecting the power of the inner work to make a real difference. The second part of the tag line “Discover new ways of being” is in an intriguing light character script font with presence in empowering turquoise evoking a vibe of mystery, possibility, hope and supported discovery.

Intuitive Coaching is a spiritual coaching business for women. The Logo concept is based on drawing your heart energy from within to make your dream life a reality. The brand name font is a modern sans serif with character.
To compliment this, the contrasting font for the the tag line “Discover the life of your dreams” is in a thin but bold modern sans serif using a warm heart focussed pink colour, this portrays a supportive service helping you realise your dreams.

Tip One

Choose short tag lines that “make a statement” about what you do and “evoke a feeling” that your ideal customer will relate to or desire.

Tip Two

Use easy to read fonts that evoke the right vibe about your brand, compliment your logo and will portray you as a professional.

Tip 3

Use colours (that compliment your branding) to emphasise certain words and evoke certain feelings in your ideal client as they react to your brand identity.

My Business, Inspired To Inspire Design has a powerful tag line that really says what working with me is like.
“More than a service, a DESIGN EXPERIENCE”… I say this with confidence because of my unique LIVE DESIGN sessions creating in real time over screen share and reacting instantly to feedback infusing your energy into designs you are guaranteed to love.
I also have a passion for supporting clients through the whole branding process and have many free courses and resources

Check out more examples of my work in the DESIGN SERVICES section now… “Be Inspired.”