As a qualified graphic designer with over 25 years experience, I often help clients create beautiful engaging graphics for their online courses. Here are some things to consider when creating designs for a visually engaging professional course.


STEP ONE (ATTRACT – Promotion)



Remember, the designs you create to promote your online course need only contain the essential information – so avoid cramming too much text on a graphic that will become difficult to read when seen small on a mobile device. You can put all the ‘extra text’ in the post. The purpose of a promotion banners/posts is just to pique your ideal customer’s interest. Stick to a title, key information and a call to action! Using some accent of your brand style / colour / logo is important for a consistent professional online presence too. The high vibe visual will draw their attention and then they will read your sales pitch in the post content.


Promotion Banners
• Create an eye catching banner that evokes the vibe of the course and matches your branding

• Use colour, texture and fonts that evoke the right ‘perceived value’ for the offering

• Present the course with a photograph or 3D images of workbooks / Video screen content



Promotion Post Designs

• Use visuals that will resonate with your audience and what results they want
• Use fonts and font colours that are easy to read for ‘selling point quotes’ or ‘testimonials’

• Productise your course with graphics and visuals that show how much content/value is offered 


STEP TWO (EASY SIGN UP – Compelling Sales Page)

Sales Page Banner

• This needs to evoke the vibe of the course and be concise with the title / key information
• If using a photo of a person, have it face front or to the right for a positive brand trigger

• Consider adding a relevant ‘Product’ visual such as 3D graphic of workbooks or Video symbol 


Visuals To Engage

• Break up text heavy content with strips of colour or graphic elements

• Add in Visuals that help show the benefits or evoke the vibe of the course

• Use icons to identify different steps in the course (such as video / workbooks)



Bullet Point Graphics

• Bullet points with bite size chunks of key selling point information

• Ticks or ‘on brand bespoke icons’ are great in place of bullet points

• Use a graphic or different icons to identify different parts of the course or course benefits


Call To Action Graphics

• Add a graphic that clarifies those top key selling points or adds urgency with an offer

• Arrows are great for encouraging action
• Create Eye catching buttons that make it easy and desirable to click


STEP THREE (GREAT COURSE – Engaging Content)



Remember, engaging visuals will help people understand and ‘take in’ the content. Icons will help them recognise sections of the course or follow action prompts. Plus, if you are offering workbooks: avoid text heavy pages, keep relevant to your brand styling, design encouraging ‘writing or journalling’ spaces instead of placing a blank white page, think about your colour and image use if they will be printing things out and consider offering a great ‘printable’ OR digitally fillable option. 


Course Content Web Pages

• Use icons and bullet points to make the steps easy to see and follow

• Consider different colours or shapes to show progressing levels of the course

• Infographics, diagrams and photos can help people understand and remember content



Course Content Design

• Branded Video Intro / Call To Action Outro

• Create Branded Templates to use for download content to print or digitally fillable

• Summary and Reward Graphics at the end of each section or a certificate on completion


Here are some useful free resources to inspire you:

TEXTURE IS POWERFUL IN DESIGN

https://inspiredtoinspire.co.uk/texture-is-powerful-in-design/



THE POWER OF PRODUCTISING YOUR SERVICES

https://inspiredtoinspire.co.uk/the-power-of-productising-your-services/



WHAT TO CONSIDER WHEN DESIGNING A WEBSITE BANNER

https://inspiredtoinspire.co.uk/what-to-consider-when-creating-a-website-banner/



SOCIAL MEDIA PROMOTION POSTS MADE EASY

https://inspiredtoinspire.co.uk/social-media-promotion-posts-made-easy/


INFLUENCE WITH WORDS

https://inspiredtoinspire.co.uk/influence-with-words/

7 WAYS TO MAKE A STOCK PHOTO UNIQUE
https://inspiredtoinspire.co.uk/7-ways-to-make-a-stock-photo-unique-to-your-brand/

FREE WEEKLY PLANNER
https://inspiredtoinspire.co.uk/free-weekly-promotion-planner-rewards/

PLAN & CREATE YOUR HIGH VIBE WORKBOOK 

https://inspiredtoinspire.co.uk/plan-your-high-vibe-brochure/

SOULFUL DIRECTIONS TO YOUR BRAND
https://inspiredtoinspire.co.uk/new-soulful-directions-to-your-business-promotion/

Still need inspiration? Here are some links to my designs!

WEBSITE DESIGN
https://inspiredtoinspire.co.uk/website-design/

INFOGRAPHICS WORKSHEETS DIAGRAMS
https://inspiredtoinspire.co.uk/charts-infographics-diagrams-worksheets-printables/

WORKBOOKS BOOKLETS
https://inspiredtoinspire.co.uk/create-your-high-vibe-booklet-offers/

BANNERS HEADERS
https://inspiredtoinspire.co.uk/banners-and-headers/

SOCIAL MEDIA POST GRAPHICS
https://inspiredtoinspire.co.uk/share-graphics-fb-ads-memes/

BUTTONS & BADGES
https://inspiredtoinspire.co.uk/graphic-buttons-and-badges/

GRAPHIC ICONS
https://inspiredtoinspire.co.uk/branded-icons-set/