5 Benefits of Hiring a Social Media Manager

Even if you don’t feel your business is ready to outsource to an SSM, ask yourself these questions:

• Do you know who your target audience is, and which social media platforms they use?
• Does your social media provide your business with enough leads?
• Are you happy with the level of traffic your website currently receives?

If you answered “no” to any of the above questions, your business would most likely benefit from outsourcing to an experienced social media manager.

So let’s look in-depth at the top five reasons why hiring a social media manager benefits your business…

Outsourcing to a social media expert undoubtedly saves you time (and money!).

You can avoid wasting valuable time having to learn new things, the guesswork with strategies and all the time involved with trial and error.

You also save the many hours it takes for carrying out research, creating content, writing captions, uploading and publishing posts.

Your time is better spent in the core areas of your business, and this is what will help your business to scale.

Did reading the above make you feel even a touch stressed?!

Well just imagine the feeling of the weight off your shoulders, when you’ve handed off all your social media to your SSM!

Wonderful, right?

By having someone else manage the everyday task of social media, you are free to focus on the things that you really love to do!

Your business needs to show up consistently and be there for your audience – and that means posting and being social regularly and consistently. If you only post and engage for a bit and then leave it for a few weeks at a time, your audience will ultimately forget you.

With fresh and relevant content being posted consistently your followers will remain engaged with your business. With your account being in top health, your posts will start to be seen by more and more people. So more and more people will take the desired action, such as clicking through to your website or sending you a message.

Has the reach on your Facebook page tanked recently or has the follower growth on Instagram come to a standstill? Are you on Pinterest and getting 0% impressions on new pins and suffering a reduction in referral traffic?

Social media platforms are constantly changing their algorithms and so staying ahead of the curve is essential for your continued growth. But as a busy business owner, understandably you haven’t got time to stop and make time for learning why or what to do about it. Besides, waiting until it happens to your account isn’t ideal, you need to keep proactive.

A good social media manager will make it their job to know what potential updates or trends might affect your social media and marketing efforts, so trying to fix these frustrating issues will become a thing of the past for you.

Your SSM will also utilize reporting tools and analyse which posts did the best. Monthly post analysis can significantly impact your social media strategy, as the result is content that has been tailored to what your customers actually want to see from you.

Maybe you’ve heard of an amazing new platform or strategy that you think might work for your business. Having a marketing expert on hand to discuss it with can help you decide if it’s something worth trying out for your business or not.

As a knowledgeable marketing professional, your SSM is there to advise you on new marketing trends, new opportunities, platforms ideal to promote your business and the various strategies your business can use to achieve your goals.

When you pay for a professional to manage and make content, you are paying for their graphics software, creativity, efficient social media management platforms, experience and ability to get the work done much faster than you could at a similar level.

Talking of machines…

Social media management should work for your business like an amazing marketing machine, helping your business to grow your online audience, bring in cold traffic, nurture existing customers or clients and increase your sales!

Helen Garfield is a Social Media Manager from The Creatives Desk. Offering bespoke social media management services to product-based businesses, specializing in content creation, social media strategy and digital marketing services.
Website: https://www.thecreativesdesk.com/
Instagram: https://www.instagram.com/creativesdesk/