Q: How were you inspired to start your business?

I was made redundant in 2015 and had previously been the Personal Assistant to the CEO of a Global Fortune 500 company. Since I had been in supportive roles for over 25 years, I knew that I still wanted to help people. That inspired me to start my own business on International Women’s Day. Hearing about so many amazing women made me realise that I still had so much more to offer and that there are so many people that are in need of help. My love of comic books, lead me to name my business after my favourite character – Wonder Woman and that’s how Wonder Assist was born! Whilst this was happening, I was also going through a battery of tests as I became quite ill with what I now know is Lupus. I tried and struggled to make my business work at the beginning but I soon realised that I needed to change the way I approached my life and the way I was working. My illness wasn’t going anywhere and neither was my calling to help. So I had to figure out how it all worked. I put my business on the back burner, invested in up-leveling my skills and focused on managing my illness. It took me a while to figure out how to successfully manage both my illness and my business, but I did it and decided to rebrand and relauch in November 2018. It became a bit of a rebirth for myself and my business. Now, I support female entrepreneurs develop, grow and maintain a productive and profitable business.

Q: How much do you love what you do?

I love being in a position to work with amazing action taking, heart-led female entrepreneurs. Having the freedom to choose who I work with and also where I work has been like therapy for me. I get to do what I love, which is problem solving and helping people, and I get to do it under my terms. It’s a cathartic feeling and thanks to the digital nomad life, it’s freeing too. I love working with growing businesses, that sweet spot after start-up when things start to move quickly and scaling up is inevitable. Watching my clients and their businesses grow is the best thing of what I do.

Q: If you could go back to a point in your life when you were facing a challenge, what inspirational advice would you give yourself?

It’s ok to not be everything for everyone. Even people pleasers have a limit. Find yours, stick to it and be content with it.

Q: Tell us how your business inspires your clients!

As a productivity and efficiency hacker, I empower my clients to work smarter not harder. I inspire them to shift their mindset, and to simplify their work life. Being productive is not about getting everything done. It’s about knowing what is important and getting that done, and letting go of the unimportant things that tend to take up your precious time and crowd your mind.

Q: Knowing you aren’t alone in something and that there is light at the end of the tunnel means a lot when you are feeling low. What is a typical problem someone you work with might be facing and how do you guide them back into the light?

As an Entrepreneur Support Specialist, by definition, I am the guiding light to the end of the tunnel because I uplift clients’ workload overwhelm. A typical entrepreneur is such a go-getter that they feel that they can do it all alone, and also that their business is their baby and no one can do what they do, how they do it. That might be so, but they find that there are simply not enough hours in the day to do everything that they want to do. I help them not only, get some of those to-do tasks off their list by doing it for them, I also shine a light on easier and more efficient methods and resources so that it doesn’t even become a to-do in the first place.

Q: As people we are always evolving and learning things on our life journey. Where do you find inspiration?

I mainly find inspiration from the people that I choose to align myself with. I want my world to be positive and soul fulfilling. So I try to be around that kind of energy as much as possible. It’s food for my soul. But I do also feel that inspiration can be derived from anywhere, if you have a creative soul and are open to it. Currently I am finding inspiration and empowerment from the stories of 11 amazing female entrepreneurs in a book called She is Unstoppable. It is a book that I co-authored and I am finally getting a chance to read about the roller coaster lives of these inspiring women, which has given me a new perspective on my own life and has blessed me with a more deeper connection to these amazing women.

Q: Businesses are always evolving too… what are you inspired to do next?

Being diagnosed with a chronic illness and also suffering from mental health issues has inspired me to want to reach out to other female entrepreneurs that are in the same or similar position and let them know and feel that they are not alone. So I have created a Facebook Group called She Power Movement, to build a community and a blanket of support and love with the hopes that it helps to connect women on not only a spiritual level but on a practical one too. With the sharing of experiences and life lessons that can be passed on. Making sure that every female entrepreneur knows that She has the Power to be and do anything she wants…even with the challenges she faces in life. 

If anyone reading this feature relates to being overwhelmed in their business and would like support from a heart-led skilled service professional. Contact Cassandra for a free consultation (details below) 

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