Q: How were you inspired to start your business?

Just knowing that I could help other women in business gave me the push I needed to start my personal website and then my Superstar Tribe inner circle members club – I was really daunted by the prospect of setting up a membership, as it was something I’d tried years ago unsuccessfully but I knew that after years of running online businesses, I had something useful to offer. I failed a fair few times too though and wanted to save people the pain/time of making the same dumb ass mistakes as me. I also wanted to have some kind of free movement, so people could get involved no matter what, hence Superstar Tribe was created.

Q: How much do you love what you do?

As much as Barbie loves Ken ☺

When my members tell me how much they enjoyed a course, or they’ve taken action to grow their business, or been inspired to make changes, it makes me feel totes emosh. 

I get people just message me out of the blue and tell me they’ve been inspired by my story and tell me theirs. It’s amazing making those kind of connections online. Goddam love it.


Q: If you could go back to a point in your life when you were facing a challenge, what inspirational advice would you give yourself?

I always seem to be facing challenges to be honest but I’d just say “Come on girl, you’ve got grit! Pull yourself together and crack on”. Bit harsh but it’s me talking to myself; if it was advice for someone else I’d go much easier on them, pinky promise.


Q: Tell us how your business inspires your clients!

I think because I’ve been through a load of crap and am open about my life and business story online because people need to feel connected to you in some way. I carried on in business despite the odds being stacked against me and I’m honest about the struggles I still face with juggling business, kids, a husband with a life-limiting illness and my own mental health issues.

My ethos is very much about do what works for you. Stop listening to all the guru’s and worrying/feeling guilty about the ‘hustle’ and do it your way. I think people can relate to that.

Q: Knowing you aren’t alone in something and that there is light at the end of the tunnel means a lot when you are feeling low. What is a typical problem someone you work with might be facing and how do you guide them back into the light?

Pretty much all the women coming into my inner circle are struggling with a lack of confidence and self-doubt. It’s amazing to see that confidence come back when they realise they can do the things they’ve been dreading or putting off (I cover topics such as mindset, money and marketing. All the topics don’t begin with the letter M btw – ha).

My training style is very enthusiastic, a bit quirky and very action based. I can’t stand sales waffle and skirting around – just get to the point FGS. My members like my step-by-step approach which gives them the confidence to take action. This then inspires all the other Superstars which is lovely.


Q: As people we are always evolving and learning things on our life journey. Where do you find inspiration?

From the books I read, the stories I hear, from the time I spend meditating (or not being able to sleep – it’s amazing how you can feel inspired at 4am), from the sea, from my children and from all the other kick-ass women in business out there.

Q: Businesses are always evolving too… what are you inspired to do next?

I’m focusing on my inner circle members for the time being as I want to give them my all. Future plans will definitely include a book and maybe some branded stationery. I have hoards of notebooks, so why not make my own?! I’d also love to speak at an event someday. I know I’ll brick it but it’s something I feel compelled to do for some strange reason. I’m a bit of an introvert and quite shy when meeting new people, so I guess it’s a personal challenge.



If you are reading this feature and relate to feeling a bit overwhelmed with trying to learn/do everything, lonely or wondering when it’s going to happen for you, you should come and be part of the Superstar Tribe community – it’s free to get involved at Suzannah.me/superstar-tribe


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