When building a website to showcase your brand you need to consider the best platform that will support the growth of your business. There are so many amazing content management systems (CMS) to choose from that picking one can be a little overwhelming.

To choose the best one for your business you need to decide on what features are important to you. Do you need ecommerce? Will you be regularly adding news articles? Are you going to be showcasing products or selling a service? In all of these cases, WordPress is often the best option.

This blog post outlines some other reasons why you should choose WordPress as the content management system to support your website.

1. Popularity

Wordpress powers nearly 29% of all the websites currently online. There’s a good reason for this, it’s so quick to get set up and get going. WordPress’s famous five minute install means that within just five minutes you can have an online presence, live and ready to start showcasing your business.

Of course sticking with the default theme is unlikely to win you much business but there are thousands of brilliant free themes that can be installed at the click of a button. If you’ve got a small budget you could purchase a higher quality theme from market places such as ThemeForest or CreativeMarket. If you’ve got a larger budget nothing will compare to hiring a web design freelancer or agency to design and implement a totally bespoke website to showcase the best of your business.

The vast array of options available mean WordPress has soared into popularity and is likely to continue to grow for years to come.

2. Community

The WordPress community is huge, there are endless forums, blogs, YouTube channels and books dedicated to the popular CMS.
This is extremely beneficial as any issue you may come across while using WordPress has undoubtedly happened for someone else and will be documented. Developers love to write about the solutions they come up with for solving problems, this means there are so many helpful resources for almost any problem.

Imagine if you hired an agency to build your website and they chose to use an in- house CMS with no community. What do you do when there’s a problem or you want an upgrade? There’s only one option and that’s to pay (possibly a substantial amount) to the original agency to assist you. With such a large community behind WordPress you can always find someone willing to help with your problem.

3. Ease of Use

WordPress was built with the non-technical end user in mind and prides itself on its ease of use.

The backend of the CMS is clear and organised, making adding or editing content as easy as creating a word document on your computer.

Many themes are created using a building blocks system so that you can easily identify and access the parts you want to edit.

It puts all the power into the hands of the user.

4. Themeable

You can easily change the appearance of your website by changing or uploading a new WordPress theme. The theme controls how your website looks to your customers and there are hundreds of free and paid-for themes available.

The appearance of your website can be changed at the click of a button, there are even themes that provide you with drag-and-drop design features so that you can customise the design without any coding knowledge.

5. Extendable

If you plan on selling products WordPress can be easily turned into an online shop using a plugin called Woocommerce. You can manage all your products and sales from the same system as your website content, keeping everything in one places means any content updates you need to do are quick and painless.
If you think your business might benefit from a forum or customer profiles it can handle that too.

It can even be extended into a learning management system (LMS) where you can create and sell online courses, manage students and provide certificates.

6. Recommended

If that isn’t enough to convince you that WordPress should be your CMS of choice then ask any WordPress user and I’m certain they will speak highly of it.

No other CMS balances being ease of use with unlimited possibilities. It’s the CMS of choice for 29% of the internet and is the best option all round. WordPress is certainly one of the most recommended CMS options talked about online in forums and social media.

It can even be extended into a learning management system (LMS) where you can create and sell online courses, manage students and provide certificates.

With so many extensions and plug ins available it is the most versatile and customisable platform available, you don’t need different lead magnet sites or subscription platforms, membership areas, shops, everything can be created within WordPress.

Guest Blog by Amy Westlake of A-Web-Strategy

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